The Top 3 Trends to Watch in Digital Marketing

Let’s take a look at some of the Top 3 upcoming trends in Digital Marketing and their expected impact:

1. Voice Search

It is expected that by 2020, almost half of all online searches will be voice searches. This calls for businesses to adapt their digital marketing strategies accordingly as unlike traditional online searches which offer pages of relevant results, users typically ask their devices a question which will only yield the top most-related response. Consequently, businesses will need to optimise their content to suit voice searches and to utilise more natural conversational phrasing and language.

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2. Personalised email marketing strategies

While email marketing has been perceived to be no longer relevant, organisations should not completely discount it from their marketing strategy. Rather, businesses should take the extra step of personalising their emails through specifically targeting different segments, promoting relevant products for these segments and creating engaging and memorable content.

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3. Interactive Chatbots

The global chatbot market is estimated to reach $1.25 billion by 2025. The reason for this success is indicative of the consumer need for quick and accurate information and the ability to streamline processes such as booking appointments. While there have been instances of poor chatbot use, marketers should be discerning in the ways in which they implement chatbot technology as they are not intended at replacing the human conversational element.

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While we’ve only discussed three upcoming digital marketing trends, it’s important to note that there are many more out there. Businesses should take note of what is relevant to them and what they wish to achieve through their digital marketing strategies in order to incorporate appropriate technological tools.

With so much to look forward to especially as future marketers, what are some of the new digital marketing trends you’re most excited to see in the future?

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12 thoughts on “The Top 3 Trends to Watch in Digital Marketing

  1. Great post! I think AI is coming in hot in all industries as businesses are now using omni-channel marketing, where all these strategies, such as email, social media, voice search and interactive chatbots are integrated into one database to further enhance customer experiences.

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    1. Thank you! AI is definitely something that is becoming more increasingly utilised by businesses as they adopt a more integrated, omni-channel approach. 🙂

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  2. I most excited to see voice search! Most of our generation are yearning to get off their phones and decrease screen time, therefore using voice search for some of our interactions online will decrease this worry! Thanks for the great post 🙂

    Liked by 1 person

    1. Thanks for the comment! I’m definitely someone who tries to minimise the use of screens wherever possible and I agree that voice search will be a great way to do so 🙂

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  3. I agree – AI’s ability to undertake a variety of tasks will definitely ensure it has a more prominent role especially in the future of marketing. Thanks for the comment! 🙂

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  4. Thanks for the great read! I think I’m most excited for the technological advancements in areas such as AI! Chatbots have already been so cool to witness the growth of, and theyre ever so convenient! I can’t wait to see what other trends the future of digital marketing holds!

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  5. Thanks for reading! I agree – there are so many incredible upcoming digital marketing trends and from what we’ve already witnessed through the initial implementation of AI, they are definitely going to be a game-changer 🙂

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